Part Two…A New Idea…or is it? Explaining Long Form Direct Response (DR) Content Development
Many feel dirty saying the word, and truth be told even I am a bit sheepish about espousing it, but here goes, INFOMERCIAL.
There I said it. And in so doing, I will tell you it works.
Given the right product, and the right message, it can be an incredibly effective tool for driving awareness and sales through all channels of distribution.
That being said, it isn’t right for everyone, or for every brand, or for every product, but you might be surprised to know how many companies have used long form content to launch new products and breathe new life into existing products.
Companies like Ford Motor Company, Traeger Grills, Ozonics, Generac, and yes even ShamWow! have successfully used long form direct response (DR) programming to drive significant sales and awareness.
Wrapping outdoor television up…an obituary or an invitation to success…
As marketing consultants, we believe all three ways of purchasing outdoor television – sponsorships, ROS, and Direct Response have potential value for outdoor brands, even in this world of digital dominance.
What will work best for your brand ultimately depends on your objectives. The start to any successful campaign, broadcast or otherwise, starts with a clear understanding of your objectives. Start with a clear vision, and then develop and use the tools best suited to achieve these objectives.
Navigating the ever-changing television landscape can be daunting and make you feel overwhelmed. That is where we come in. Providence Marketing Group has been doing it for over a decade and has delivered incredible results across all three platforms (sponsorships, ROS spot buys, and direct response) for our clients.
Need more information or help crafting a successful TV campaign? Let the experts at Providence Marketing Group help. Drop us a line at [email protected] for a complimentary review of your current broadcast strategy and let us see if we can help.
About the Author…Jeff Bergmann the principal and founder of Providence Marketing Group is a marketing veteran with over 20 years of marketing experience in the Outdoor Industry, with extensive experience in retail marketing, digital marketing, direct response, branding, packaging and product development. For more information, please visit www.www.providencemarketinggroup.net .