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STRATEGIC PLANNING

& MEDIA BUYING

STRATEGIC PLANNING

FROM NOTES ON NAPKINS TO FULL PAGE FEATURES, WE WILL SEE YOUR PROJECT ALL THE WAY THROUGH

Just like every good hunt, a solid marketing campaign begins with careful planning and preparation. Providence uses its vast experience in the outdoor space to define and select the appropriate media channels to achieve our clients’ business objectives. We focus on expanding the footprint of businesses and organizations by creating and distributing messaging to reach as many members of your target audience as possible.

  • Examination of current marketing and communications goals

  • Audit of current marketing strategy

  • Market research

  • Brand assessment

  • Positioning

MEDIA BUYING

Providence places millions of dollars in advertising for our clients across multiple platforms.  We work tirelessly to effectively stretch your advertising budget, negotiating for premium placement, editorial support, added value, and competitive rates and do so without taking a commission.

TELEVISION

  • ROS buying and negotiations

  • Television sponsorship evaluation and negotiation

 

PRINT MEDIA

  • Rate negotiation, buying, and placement

  • Editorial, placement and tracking

  • Competitive spend analysis (share of voice)

  • Added value negotiation

 

DIGITAL MARKETING
PPC (PAY-PER-CLICK)
EMAIL MARKETING