Capabilities

Strategic Planning

Every good hunt, just like a solid marketing campaign, begins with careful planning and preparation. Providence uses its vast experience in media planning to define and select the appropriate media channels to achieve our clients’ business objectives. We focus on expanding the footprint of businesses and organizations by creating and distributing messaging to reach as many members of your target audience as possible. We start by analyzing your company’s current position in the community and determining how it can be maintained or improved upon. Then we identify your target audience and the best ways to reach them. Based on a reasonable and appropriate budget, we create a marketing plan best suited to your company’s needs.

We believe there is a true science to evaluating and planning the most efficient media campaigns for our clients. We use sophisticated forecasting of impressions, CPM, GRPs, and lead generation to develop a plan. Then customized mathematical analysis is utilized to determine its ultimate performance. This attention to our clients’ bottom line leads to ongoing optimization of the overall media plan and continued sales growth for our clients.

Every strategic media plan starts with a careful examination of a client’s overall marketing and communications goals. Once we develop a marketing strategy, we set into motion a process for creating the most effective campaign to reach and influence the behavior of your target audience.


Media Buying

Providence maximizes media efficiency by combining its clients media buys for greater leverage and lower prices. Trust Providence with all of your media planning, buying and placement needs.

Once we have developed a media buying campaign formed on a foundation of a client’s sales objectives and research, the plan is put into action. Based on market conditions and clients goals we determine how to purchase the most efficient media buy for our clients. Our agency’s media buys use a combination of buying tactics that include upfront, scatter and remnant.

At Providence Marketing Group, we have wide range of media outlets and promotions to best fit your company’s budget. We fight tooth and nail to negotiate and make your marketing dollar go as far as it possibly can. Providence is devoted to customer satisfaction and producing results, and that is exactly what will happen by choosing the best. We measure and optimize the media buy using performance data to quantify current media effectiveness and provide straightforward insight into how our clients can significantly improve their CPA.


Public Relations

Providence Marketing Group has spent years developing relationships with the top writers and editors in the Outdoor Industry. We generates in excess of $1,000,000 in editorial exposures for our clients each year in Outdoor Life, Peterson’s Hunting, Field and Stream and many more.

Providence combines years of traditional media relations and corporate communications experience with its extraordinary in-house Internet public relations and online marketing team.
Agency principals interface with clients and infuse creativity, proactive execution and smart strategies that address your goals. That’s strategic public relations. Our business-to-business and business-to consumer-public relations and Internet marketing programs are designed to help our clients by:

• Disseminating their good news
• Elevating brand awareness and sales
• Building customer loyalty
• Protecting their image

Third party credibility can make – or break – a brand.  Trust Providence to develop powerful press kits, coordinate writer camps, and empower the media to put your products in the best possible light.


Creative

We are the industry’s inspirational thought leaders blending creativity with efficiency.

Our objective is to bring life to your brand and assign a personality to it. We lead you through a proprietary, comprehensive branding process that brings your brand to a new level. We’ll craft thought-provoking dynamics that will instill your brand from start-up to success.

Providence will also manage all of your creative needs including packaging design, advertisements, press kits and more.


Television Production

Providence offers a variety of world-class services. Our philosophy has been cultivated through proactive inspiration that reflects both reformation and innovation. We use the latest cutting edge equipment, best methods and newest techniques to produce content that gets stunning results.

• Commercials / TV
• Corporate & Marketing
• Web & Viral
• Documentary & TV
• Instructional & Training
• 3D Video
• Live Event
• Visual Effects & Motion Graphics


Online Brand Management: Channel Promotion, Digital Media and Social Media Management

Today’s consumers are more informed than any other group of consumers in history, and savvy manufacturers must adapt in both brand management and advertising strategy in the digital space to keep pace.

Because we are both experts and end-users in the hunting, fishing and tactical industries, we believe that nothing happens by chance: Behind every successful campaign is a diverse, multi-faceted strategy utilizing all of the traditional and digital strategies we do so well. We study, analyze and strategize based not only how consumers intake online information, but how, when and why they consume the information they’re seeking.

From strategists, graphic artists, content and distribution experts, marketing specialists and SEO consultants, Providence Marketing Group prides itself in having the staff in place to perfectly pair long-standing industry knowledge with cutting edge content deliverability strategy to the digital world.

Capabilities
• Digital Media Services
• Social Media Page Management
• SEO
• Digital Branding
• Content Planning, Creation and Distribution
• Analytics
• Search Marketing
• Photography
• Video Production